With the end of lockdown nowhere in sight, we're starting to get a lot more comfortable with the fact we'll be staying in our loungewear for the foreseeable. In 2020, loungewear sales increased by a massive 49% and thanks to the seemingly never-ending pandemic, we don't think that'll be going back down any time soon.
Buying something pretty and comfortable to wear at home is the perfect treat to yourself, but in order to keep it sustainable you need to bump up your cost per wear and reinvent the ways you can wear your loungewear outside. Opportunities to wear them outdoors might be thin on the ground at the moment, but that doesn't mean once we can get out and about that your loungewear should be relegated to a bottom drawer, never to be worn again apart from on a hungover Sunday.
When most people think of loungewear, they probably picture a boring grey tracksuit - comfortable, but not very chic - and there's absolutely no desire to wear it where the public can see you. At Studio Courtenay we're never one for dull clothes, regardless of whether we're going out or staying in, so we've found 10 of our favourite sustainably focussed loungewear brands that prove your loungewear doesn't have to be boring.
Spotted in Vogue, The Guardian and The Times, Cucumber Clothing is all about creating pieces that last a lifetime and can be reworn over and over, which have been designed and made ethically, locally and sustainably to minimise their environmental impact. By creating simple, effortless pieces that can be worn all day long, Cucumber Clothing wanted to make luxury a part of everyday dressing for women. The best part? They're crease resistant, so no ironing, and they love a cold wash - perfect for helping the environment.
You know we love a print, and Rho's amazing lounge and sleepwear come in a huge variety of patterns, colours and cuts. They're also a brand with a conscience, donating £5 from every sale to Oasis, a charity helping protect and care for those who have been affected by domestic abuse. They also work with a certified Fair Trade supplier to ensure everyone involved in the creation process is paid a fair living wage, and ensure everything from their fabrics to their packaging is as sustainable and eco-conscious as possible.
Inspired by Nature and designed to be timeless and flattering for every age, these are the "antithesis of fast fashion". Each of Ruth Eaton's pieces is created in her studio in London using primarily natural (and organic, where possible) fabrics, and arrive in recycled paper packaging.
Made from 100% sustainably organic cotton and recycled materials, Après Sunday's loungewear manages to combine on trend bright colourful sets and sustainability effortlessly. Each piece is made by hand in the UK, and is even shipped in eco-friendly packaging.
KLEED was inspired by founder Caroline Guedes Cruz 15 years of volunteering work with conservational projects in Africa. She decided to combine her love of fashion and animal conservation to create KLEED's effortlessly chic and comfortable sleepwear and loungewear. 5% of the brand's profits also go towards helping care for injured white rhinos, and they've become a global advocate of animal conservation needs around the world.
Someone who shares our love of deadstock fabrics, Gemma Marie the Label creates all of her amazing outfits from end of line deadstock material in order to create limited run, beautiful pieces which are made to measure and made to order to prevent waste.
As featured everywhere from The Independent to Vogue, Newt London share our love of bold prints and bright colours. Everything from their products to their packaging is sustainable, recycled, and ethically made; their fabrics are made from recycled plastic waste, and their buttons are even made from corozo nuts. Bold, colourful and sustainable? Sign us up.
The 90s isn't going anywhere it comes to our fashion inspiration this season, and what's better than a sustainable brand that quite literally invented the iconic look of the 90s; the baby tee. Linda Meltzer has been designing baby tees for three decades, under the brand Tease Tees, which rebranded in 2016 to become Pretties. Jennifer Anniston wore them on Friends, Drew Barrymore on the cover of YM, and Naomi even got Meltzer to design the baby tee merch that was sold at Fashion Cafe.
(If you want your own bit of 90s nostalgia, we happen to have an original letterman jacket from Fashion Cafe for sale!)
Designed with travel in mind, West to East have created the ultimate lightweight and comfortable sets. Created in ethical factories and shipped with sustainable, eco-friendly packaging, these are easy on the eye and the mind. What's more, for every purchase that's made, they'll plant a tree to offset their carbon dioxide impact.
Super cute sleepwear made from sustainably sourced fabrics, and coloured with plant-based natural dyes. They have everything from robes to eye masks, so you can get the best nights sleep of your life with a clear conscience.